Plan media like it's 2026, not 2006.

Medusa is AI media planning software for agencies and planners. Turn campaign briefs into structured cross-channel plans, build targetable audiences, allocate budgets and track live pacing across major ad platforms.

Keep the brief, rationale, approved allocation and live delivery in one workflow.

Start free trial See how it works

Built for individuals and agencies · Connects planning and pacing in one workspace

Northfield AccountsQ4 launch · UK · week 10 of 16Illustrative demo data

Planned: $665K
Delivered to date: $399.3K
Reach to date: 1.2M
Avg CTR: 2.23%

Paid SocialMeta · TikTok$221K68%
ProgrammaticDV360 · Xandr$185K42%
Video & CTVYouTube · BVOD$148K55%
Paid SearchGoogle · Bing$111K81%

Recommendation: move $10K from Meta to LinkedIn, based on the plan and delivery so far.

Connect every paid channel, plus GA4. No exports, no copy-paste.

ChatGPT AdsNew
Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
DV360
YouTube
Google Analytics 4
Amazon DSP (soon)

Planning hasn’t changed.
Everything around it has.

Start free trial

In 2006, and in most agencies still:

14 tabsExcel-heavy plansPlans live in 14-tab spreadsheets. One typo cascades through every channel.Excel
4 toolsPlans live in silosStrategy in slides, budget in Excel, pacing in screenshots, results in Looker.Slides, Excel, Looker
4 daysDays to produce a planTwo days writing personas, two more guessing splits, a week of revisions.Word, Excel
Day 30Pacing only matters at month endBy the time you spot an under-pacing line, the campaign window has closed.Month-end report
By feelReallocations are gut feelYou move spend based on what feels right, then defend it in the post-mortem.Post-mortem deck
From zeroYesterday’s plan, today’s dataHistoric platform data sits unused, so every new plan starts from scratch.Ad accounts, unread

In 2026, with Medusa:

1 planA structured plan from the briefAI builds a structured plan from your brief, with every field linked and every cell sourced.Brief analysis
1 placeOne workspaceBrief, allocation, pacing and analytics on the same plan.The Medusa workspace
MinutesDrafted in minutesPersonas, channels and budgets drafted in minutes. Spend the time refining, not typing.Personas, allocation
DailyDrift flagged as it appearsLive pacing against target, so Medusa flags drift the moment it appears.Live pacing
RankedMoves ranked by impactAI recommendations rank actions by impact, with attribution data behind every call.Recommendations
Every planEach plan smarter than the lastPast campaigns feed AI recommendations, so each plan starts from what worked.Historic backfill

From brief to live optimisation, on one plan.

Every step you used to bounce between three tools and a spreadsheet, now on a single plan.

Step 1 of 5

First, upload the brief
Drop in a brief, deck or freeform doc. Medusa reads it and extracts objective, audience, market and KPIs.
Second, generate personas
AI drafts audiences from your strategy, then matches them to real targetable segments on Meta, Google, TikTok and LinkedIn.
Third, allocate budget
Channel mix recommended from your goal, historic performance and benchmarks. Override anything in two clicks.
Fourth, pace in real time
Once campaigns are live, Medusa pulls platform data and shows actual vs planned, by channel, day or tactic.
Fifth, optimise with approval
An ML model spots patterns over time and recommends budget shifts. Nothing moves until you approve it.

The stage shows 1,200 dots set as the lines of the brief.

The brief, read: its audience is 1,200,000 people, not yet sorted. One dot for every 1,000 people. Illustrative demo data.

See the five steps in the product

Everything a planner needs. Nothing they don’t.

Close-ups from the demo plan. Illustrative demo data.

Platform connections

OAuth into the six platforms in minutes. Amazon DSP soon.

AI brief analysis

Any brief in; objective, audience, market and KPI out, each with a confidence score.

The Medusa mark, an eye whose iris is a three-bar chart, drawn in dots, one for every 1,500 people in the demo plan. Illustrative demo data.

MatchedSmall-agency owners to LinkedIn: agency founders, 2–50 staff245,000 people

Persona and audience matching

Personas drafted from your strategy, mapped to segments the platforms can target.

Paid Social33%

$221K of $665K

Programmatic28%

$185K of $665K

Smart budget allocation

A recommended channel mix tied to your goal, with manual override.

Paid Search, spent to date

81%

Ahead 26 ptsof $111K, 55% expected

Live pacing vs plan

Spend, impressions and conversions, actual against planned, refreshed daily.

Prospecting

Meta, 3 Mar to 28 Apr

Retargeting

Google, 24 Mar to 25 May

Flighting and tactics

Channel windows and the tactic in each, on one timeline.

Avg CTR, all channels

2.23%

Performance analytics

Cross-channel results in the metrics you report.

ML-driven recommendations

An attribution model learns what works and ranks actions by impact.

Recommendations that show their working.

Medusa reads every live plan against its targets, the attribution model, response curves and benchmarks, then ranks what to change. Every recommendation shows the figures it used.

01Reads
Live delivery, pacing and KPI targets on every plan.
02Weighs
Marginal returns, response curves and benchmarks.
03Recommends
Ranked moves, each with its evidence and outcome.
04You approve
Nothing changes in an ad account until a planner says so.

AI recommendations

Across 7 plans · 8 actions · refreshed 22:17

Illustrative demo data

Top recommendation

Move idle budget to a plan with headroom

Premium chocolate launch, Airline summer routes · budget

Premium chocolate launch has a £19,600 budget and has spent none of it by day 12. Airline summer routes is on pace, and Google is still its cheapest source of bookings, with room to grow before returns flatten. Move £10,000 (about $12,500) across now; the chocolate launch keeps £9,600 for when its creative goes live.

What it read

Pacing: £19,600 budget, 0% spent by day 12
Pacing: Airline summer routes at 98% of expected spend
Attribution model: Marginal CPA $61 on Google vs $239 on Meta
Response curve: Google has 46% room to grow
KPI target: Target CPA $85, forecast $72 after the move
Benchmark: Travel search CPA median $78

Est. impact: +205 bookings; $12,500 to Airline summer routes at a $61 marginal CPA
Priority: High impact

Budget reallocation
Premium chocolate launch
Airline summer routes

Next up

02
EV launch, Central Europe · KPI
Target cut by 50%
What it read
KPI target: 2,400 test drives targeted, 1,180 forecast
Benchmark: EV test-drive cost median €142, plan assumes €70
Pacing: 54% spent at day 30 of 56, on pace
03
Airline summer routes, Airline Europe routes · audience
+140K reach
What it read
Delivery: 38% audience overlap on Meta
Delivery: Frequency 6.1 in the overlap, 3.4 elsewhere
Benchmark: Travel CTR drops after 4 views a week
04
Hotel loyalty push · timing
$15,000 front-loaded
What it read
Flighting: 3 weeks left, booking window shuts week 14
Response curve: Meta has 31% room to grow
Pacing: 88% of expected spend
05
Real-estate lead gen · platform efficiency
15% lower cost per lead
What it read
Attribution model: Marginal CPL £38 on Google vs £64 on LinkedIn
Response curve: LinkedIn has 8% room to grow
KPI target: Target CPL £50, forecast £56
Benchmark: Property CPL median £47
06
Retail app installs · creative
CTR back to 1.6%
What it read
Delivery: CTR 2.1% to 0.7% over 14 days
Delivery: Frequency 7.4 on the top creative
Benchmark: Retail app CTR median 1.3%